EN-ABLE co-founder Kitti Majoran sitting at a desk and glancing back at the camera at the EN-ABLE office with her laptop open on the EN-ABLE home page.

Hi, I’m Kitti

I’m the visionary behind EN-ABLE and a self-proclaimed Global Superstar.

It’s no secret that the language of global business is English.

Promote a business successfully in English, and you’ll tap into a market of infinite opportunities. No exaggeration.

However, I know from personal experience that as a non-native English speaker getting this right can get tricky…

Why, I hear you ask!

Well, because there’s a gap between speaking a foreign language fluently and marketing in the same language effectively.

I know this as my first business failed because of this gap, which is why I wanted to create solutions for people who faced the same obstacles once I overcame them.

EN-ABLE co-founders Paul Carson and Kitti Majoran with Kitti speaking on stage in the background and Paul walking past the camera.

As a Hungarian native, I struggled to promote my first business to international audiences despite speaking English with native fluency.

So, I decided to go back to study and get a master’s degree in international marketing with a special focus on strategic brand management. I graduated with Distinction.

Learning about marketing and branding strategies, tools, and techniques was as if the missing piece of the puzzle had finally fallen into place, unlocking my ability to use the language available to me in different marketing contexts successfully.

I knew I had to share these skills with my non-native English-speaking peers who are equally passionate about connecting with international markets.

So after some time working with a multi-award-winning marketing team in Edinburgh, I started building EN-ABLE.

I asked my partner Paul, a tech-savvy Scotsman who was practising as a physiotherapist at the time, to join me in this venture.

In the beginning, Paul worked in the background, building tools and systems to support our business growth and making sure everything was running smoothly, while I was out and about spreading the word about our creation.

Naturally, Paul became invested in branding and marketing and began taking courses on automation, streamlining, and AI to complement my strategic thinking with tools that simplify the implementation process for our clients.

Together as the EN-ABLERS, we have helped over 20 businesses established by non-native English speakers build brands for international markets.

We recently decided to take things one step further for clients and help them design highly impactful customer journeys to drive conversion.

And this is how market-enabling was born to elevate our brand strategy services.

We’re both forever learning, evolving, and innovating. And we love sharing our findings.

Most recently, we’ve launched THE MARKET EN-ABLERS podcast, where we discuss market-enabling insights and our entrepreneurial journey without sugarcoating.

We equally developed an AI assessment tool to help businesses check whether their brand messaging resonates with English-speaking audiences and get help to improve.

Want to know more about how we can help you?

EN-ABLE co-founder Kitti Majoran delivering an in-person workshop for the Ukrainian Business Women in Scotland (UBWIS) Club.

Our Pro Bono Work

We’re proud to support the Ukrainian Business Women in Scotland (UBWIS) Club.

The group is made up of entrepreneurs displaced by war who have the common goal of rebuilding their businesses on Scottish soil.

We partnered with the Club in 2023, delivering regular workshops to help members better understand and connect with the local market.

We’re honoured to play a part in these remarkable women’s business development journeys making a difference to the Scottish economy.

Interested in joining one of our workshops hosted for the public?