Why Small Businesses Should Rethink Affordable Branding Services
All small businesses should invest in branding services to grow their brand and impact. But is choosing the cheapest option the best strategy?
The Pitfalls of Cheap Branding
When small businesses look for branding services, they often search for the most affordable options, hoping to stay within budget. Typically, you might check a few websites, ask friends, or Google the average cost of such services. Imagine you find two branding services called ‘rebrand’:
Service A: Priced at £10,000
Service B: Priced at £5,000
With a budget of £6,000, 99% of business owners will choose option B because it is below budget. But is this the best choice?
Declining graph with cash and coins, representing the risks small businesses face when choosing off-the-shelf over tailored, affordable branding services.
Why Tailored Branding Matters
For a small business to truly grow and thrive, investing in a branding solution that meets specific needs and goals is crucial.
Think of it like this:
If you want to look your best, you go to a tailor where your outfit is personalised exactly for you.
Your tailor will show you different materials, ask about the occasion, and most importantly, inquire about your budget. With this information, they create a one-of-a-kind garment that fits you perfectly. You feel your best, look your best, and will wear this outfit again and again.
Alternatively, you could buy a suit off the rack that fits your budget. Initially, it seems like a good fit, but over time, you realise it’s uncomfortable and doesn’t fit well.
You might wear it once and then donate it. In which scenario will you feel better, be more confident, and enjoy yourself more? When you go to the tailor, of course!
The process may take longer, but you leave with something that lasts a lifetime.
Your brand is no different.
Graph showing financial growth with coins and cash, illustrating how small businesses benefit from investing in tailored and affordable branding services.
How Services Create Customised Branding Solutions for Small Businesses
Let’s use EN-ABLE as an example.
You’re a business owner in Scotland looking to grow your brand. You start by asking friends and searching online.
You find EN-ABLE, check the website, and read about the company. It sounds perfect. How do you get started?
You fill out the form and join the waiting list, as EN-ABLE is highly recommended.
You then have a series of conversations with the EN-ABLE team to devise how they can best help you grow your brand and achieve your goals while staying within your budget.
We propose a tailored strategy, and you feel excited and confident about your business's future, knowing you will get a measurable ROI (Return on Investment).
Simple!
Conclusion
It’s time to stop viewing services as cheap or expensive and comparing display prices like branding is a pair of trainers.
Instead, ask yourself:
Are they going to tailor this service to fit my needs, my business goals, and most importantly, be within my budget to ensure a measurable ROI?
If the answer is yes, approach them! If the answer is no, keep looking.
FAQs
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No, bespoke just means customised. Whatever your budget, our goal is to help your brand grow.
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To start working with EN-ABLE, fill out the waitlist form, and someone from the team will be in touch within a week.
