Small Business Branding Packages: What to Expect In Scotland (UK)

Written By Paul Carson

Are you a small business in Scotland looking to invest in your brand? Whether you're launching a new venture or aiming to refresh your existing business, understanding what to expect from branding services is crucial.

You might be wondering, "What exactly do branding services for small businesses in Scotland include?" This guide will help you navigate the typical offerings of a branding company, enabling you to determine if it's the right fit for your needs.

Why Invest in Branding?

Research shows that businesses with strong, well-defined brands can charge premium prices and achieve higher sales compared to those without. A 2024 study published in the International Research Journal on Advanced Engineering and Management (IRJAEM) found that branding plays a significant role in influencing customer trust, loyalty, and long-term profitability across industries.

What Do Branding Services Include?

✅ Brand Kit Components  

✅ Brand Strategy Components  

✅ Brand Campaign Components

Branding is a broad field, and services can vary widely. Some companies focus on visuals and design, others on brand strategy, and some specialise in advertising campaigns. Here are the key components you can expect, along with average price ranges in the UK:

✅ Most Common Components of a Brand Kit

3D illustration of a digital brand kit including logo design, colour palette, and layout blocks, representing small business brand identity packages.

Brand kit components;

  • Logo Suite: Includes primary and secondary logos, variations, and favicons.

  • Brand Name & Tagline: Your business name and a catchy slogan.

  • Colour Palette: Primary and secondary colours with hex codes.

  • Typography: Fonts for different text elements and usage rules.

  • Imagery Style: Examples of brand photography or illustrations.

  • Iconography & Graphics: Custom icons and style rules.

  • Voice & Tone Guidelines: How your brand sounds in writing.

  • Brand Mission, Vision, and Values: Your business's core purpose and beliefs.

  • Usage Guidelines: Rules for logo use, colour contrast, and layout.

  • Templates or Assets: Optional templates for business cards, social posts, etc.

    • Price Range EST. £1,000 - £7,000

✅ Main Components of a Brand Strategy

Target and megaphone graphic symbolising brand strategy development for small businesses, focusing on audience alignment and positioning.

Brand strategy components;

  • Brand Purpose: The "why" behind your business.

  • Brand Vision: Your long-term goals.

  • Brand Mission: Daily actions to achieve your vision.

  • Target Audience: Detailed profiles of your ideal clients.

  • Brand Positioning: Your unique market space.

  • Brand Values: Core beliefs guiding your brand.

  • Brand Voice & Tone: Consistent communication style.

  • Messaging Framework: Key messages and slogans.

  • Customer Journey Alignment: Ensuring consistency across all touchpoints.

  • Visual Identity: Design elements stemming from your strategy.

    • Price Range EST. £2,000 - £15,000

✅ Key Components of a Brand Campaign

Analytics, megaphone, and document icons representing a brand campaign setup, including marketing metrics and creative execution for small business branding.

Brand campaign components

  • Campaign Objective: Specific goals like awareness or engagement.

  • Core Message or Big Idea: The central theme of your campaign.

  • Target Audience: Who you're speaking to.

  • Campaign Channels: Where your campaign will run.

  • Creative Assets: Visuals and materials for the campaign.

  • Key Touchpoints & Journey: Mapping audience interactions.

  • CTA (Call to Action): The action you want viewers to take.

  • Metrics & KPIs: Measuring success.

  • Timeline & Rollout Plan: Scheduling and execution.

  • Feedback & Optimisation: Adjusting based on performance.

    • Price Range EST. £1,500 - £9,000 + advertising budget

While price ranges vary by scope and size across the industry, at EN-ABLE, our packages are tailored, so you're never over- or under-investing. 

These Numbers are just an estimate, and may not be 100% accurate, but give you an idea of what to expect.

What Makes EN-ABLE Different?

Unlike all the companies and service options described above, you won’t find any pre-priced packages on our website.  

Instead you will get a tailored service, a truly one a kind opportunity that has been created with your industry, business goals and budget in mind.

Ready to Transform Your Brand?

If you're ready to breathe new life into your business, join our waitlist today! 

Let us help you build a brand that stands out and achieves your business goals. 

Fill out the form, and one of our team members will reach out to kickstart our client proposal process. 

We're excited to help your brand grow!

FAQs

  • Packages typically range from £1,000 to £15,000, depending on scope. At EN-ABLE, we tailor every proposal to fit your needs, goals, and timeline.

  • Strong branding builds trust, helps you stand out, and attracts the right customers. For small businesses, it's the difference between being seen as “just another option” and becoming the go-to brand in your space.

  • It depends on your needs and scope, but most branding projects at EN-ABLE take between 1 to 3 months with the potential for long collaboration exceeding 1 year. We always build timelines around your availability, project complexity, and business goals.

🔗 References

  • International Research Journal on Advanced Engineering and Management (IRJAEM). (2023). A Study on the Importance of Branding and Its Effects on Products in Business.
    Read the study

Paul Carson
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