Capture Leads and Build Connections at Conferences

Are you ready to make the most of your speaking opportunity at a conference and capture valuable leads?

In our recent Global Superstars mastermind, we explored strategies to maximise exposure and effectively capture leads at conferences.

Speaker on stage with text "Maximise Your Speaking Impact" engaging their audience to demonstre how to capture leads at conferences

1. Promote the Conference for Effective Lead Generation

• In the lead-up to the conference, promote it across multiple channels to attract curious audience members who haven't yet approached you. This is a key strategy for conference lead generation.

  • Use social media, email newsletters, and your website to spread the word.

  • Engage with potential attendees by sharing sneak peeks of your presentation.

• The conference is a perfect opportunity for them to get to know you and build trust.

2. Host a Follow-Up Event to Capture Leads

• Consider scheduling an event shortly after the conference to invite attendees. Ensure it's a natural extension of your conference topic, offering a deeper dive.

  • Make your conference follow-up event longer than a typical workshop to allow new connections to get to know you better.

  • Run the event multiple times in advance to refine your presentation and call to action.

• Charging a small fee can ensure commitment and filter out those not interested in buying. You might even want to donate the proceeds to a related charity.

3. Leverage Business Cards with QR Codes for Lead Capture

• Prepare business cards with a QR code leading to a freebie download in exchange for emails. This is an effective conference lead capture technique.

  • Ensure the freebie aligns with the conference topic and mention it to everyone you share cards with.

  • Leave some cards in high-traffic areas like the coffee station or even the bathroom.

• Make sure the freebie leads to a well-designed funnel that builds trust and highlights events or calls that interested people can join.

4. Share Your Book or Lead Magnet

• If you have a book or a well-designed lead magnet, bring copies to hand out or sell to those most interested in your work.

  • Consider offering a special conference discount or bundle deal to encourage purchases.

  • Personalise each copy with a note or signature to make it memorable.

• This not only provides value but also serves as a tangible reminder of your expertise and the solutions you offer.

5. Network with Organisers for Future Opportunities

• Networking with organisers is crucial for future opportunities.

  • Introduce yourself and express genuine interest in their work.

  • Offer to provide feedback or support for future events.

• Follow up with a thank-you email or message, highlighting any specific aspects of the conference you enjoyed.

• Building a rapport with organisers can lead to invitations to speak at future events, expanding your reach and influence.

Conclusion

By implementing these strategies, you can maximise your impact at the conference, capture valuable leads, and build lasting connections.

Remember, each interaction is an opportunity to showcase your expertise and build trust with potential clients and collaborators. Embrace the opportunity to learn from others and share your insights, creating a mutually beneficial experience for all involved.

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